In the backend we create products and services and in the market we sell emotions.  No matter what business you are in, you are always selling emotions(hope, desire, dream, love, happiness, fear, pride etc) either internally to your team, investors, colleagues or in the market to consumers. Allow me to...

Good marketing is not an accident it is the mix of both art and science, logic and intuition, strategy and execution. No matter whether you are starting a new startup or own a business. Sales is essential and sales is religion, it’s the blood of your venture. Without it companies...